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Sportsbook Affiliate Program for Betting Traffic

Vertical

Sportsbook is the second vertical the program covers. This page is what the record says about sports betting traffic: the brand you promote, what each commission model pays for a betting player, what makes a conversion count, and which traffic is accepted.

On this page

1. What the sportsbook side is2. What sports betting traffic pays3. What counts as a betting conversion4. Which sports traffic is accepted5. Where a sportsbook may be promoted6. How this is recorded7. Send your traffic details

1. What the sportsbook side is

The program classifies its offers into two verticals, casino and sportsbook. Sportsbook is one of them, and a partner can work either or both.

The brand promoted through the program is BetLungo, a casino and sportsbook brand. AffVector does not own it: it services the brand under an agency agreement and promotes it through its own affiliate program. LungoBet is an alias of the same brand, not a second one.

Source: AV-CLS-0002, AV-BRD-0001, AV-PRG-0001

2. What sports betting traffic pays

The same three models, agreed per account: CPA pays a fixed amount for each qualified first-time depositor, up to EUR 700. Revenue Share pays a share of the net revenue those players generate, up to 50%. Hybrid combines an upfront CPA with a recurring share, each part inside the same bounds.

The rate in your deal is agreed per account and never exceeds those maxima, which are published bounds rather than a negotiating position.

Source: AV-PLN-0001, AV-PLN-0002, AV-PLN-0003, AV-CST-0004

3. What counts as a betting conversion

A conversion counts only when it is genuine, tracked to your link, and meets the brand qualification criteria, for example a real registration and a qualifying first deposit by a unique, eligible player.

Net revenue, which the revenue share is calculated on, is a player deposits and losses less bonuses, chargebacks, fees, taxes, fraud and the other standard deductions defined for the brand.

Source: AV-CST-0001, Payments Policy 2

4. Which sports traffic is accepted

The program records partner traffic as SEO, paid social, PPC, streaming, media buying and networks. What you may actually run is what you declared and we approved, and a new channel is declared before you use it.

Brand bidding without written authorisation, incentivised or misleading traffic, bot and self-referred traffic, spam and sources that are illegal, adult, hateful or infringing are not accepted, and traffic in breach earns no commission.

Source: AV-CLS-0003, Traffic Policy 2, Traffic Policy 3

5. Where a sportsbook may be promoted

Only where the brand is licensed or lawfully permitted, and only as its licence allows. Promotion is directed at adults of legal gambling age and never at minors, and every geo-restriction given for a brand is respected.

Separately from that, this website is not served to visitors from ten restricted countries.

Source: Compliance Policy 2, Compliance Policy 3, AV-CST-0003

6. How this is recorded

This page is a projection of one object in the AffVector operating record. The same fields are published as JSON and as Markdown for anything that reads machines rather than pages, and every section above names the object or the policy clause it came from.

Source: AV-CLS-0002, JSON, Markdown

The other two pages

Casino affiliate programGEOs and market tiers

7. Send your traffic details

Tell us what you run and where, and a manager matches offers and GEOs to it. The rate inside the published maximum is agreed per account.

Source: AV-CAP-0001, AV-CST-0004

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