A comic page, run like a program.

The wordmark is a placeholder.

A new AffVector logo is in progress. Until it lands, the name is set in the display face: yellow, black outline, a red-and-black extrusion. It appears that way in the header, the footer and every social preview. The old chevron mark is retired and must not appear on new material.

Three loud colours on ink.

Everything sits on graphite and is drawn with black ink. Yellow carries highlights, captions and numbers; red is reserved for the primary button and the extrusion layer; blue draws charts and the GEO burst. Three panel colours give the page its rhythm. Cream and light brown are never used.

Three voices, hand-lettered.

Luckiest Guy shouts the headlines, Bangers handles buttons, numbers and section titles, Balsamiq Sans carries everything you read. Cyrillic pages use Rubik Black and Oswald Bold in the same roles. All faces are served from our own domain.

Torn panels, bursts, extrusion.

Panels are torn from paper with a 6 px ink border and tilt by a degree or two. Numbers live in bursts, words in yellow captions. Headlines carry a three-layer extrusion: black, red, black. Motion is not part of the language: a comic page arrives whole.

The hound bursts through the page.

BetLungo is the brand partners promote. Its hound and wordmark are used only as supplied, on black or on the yellow burst, never recoloured, outlined or pixelated. Keep clear space around them of at least a quarter of their height.

Hound · On black

Wordmark · On black

BetLungo

Loud where it counts, quiet everywhere else.